1- Ravenous (1999)
Almost made 2 millions Dollars in the US, Because the inability of the marketing department of the studio to sell the film correctly. Is it a western? In a sense yes, but not that. An authentic horror movie? Clearly yes, but it would be too reductive. A political film? Absolutely, but it’s not enough to define it. All this at once and more? Certainly. Vorace, an unclassifiable work that brews several genres, without belonging to one in particular. A puzzle for the marketing department , who failed to position and sell the film.
2- Fight Club (1999)
The marketing departments of the studio were faced with a headache: they did not know how to sell the film. They thought by putting Brad Pitt is not going to be enough to draw the female audience. And yes with the word sprayed around and the DVD sales skyrocketed which the film became cult status.
3- Repo Man (1984)
Humor radioactive guaranteed 100% Alien technology and crazy soundtrack from Iggy Pop, Black Flag, Suicidal Tendencies, The Plugz and The Circle Jerks, Repo Man unfortunately only held a week in the US rooms. And I do remember that I went to see it one week the next it was gone. Today it has become the cult classic.
4- Once Upon a Time in America
Once upon a time in America, was unfortunately a bitter commercial failure, since it only brought in $ 2.5 million out of a colossal budget for the time, of nearly 40 million. Contractually, Leone was required by Warner to deliver a montage not exceeding 2h45. But he finally delivered a version of 4h25. The studio and the producer of the film, Arnon Milchan, were horrified, and naturally refused this montage. On his own, Sergio Leone cut a few scenes to lead to what would later become the European version of 3h49, a version he could not bring himself to reduce further without this messing the narrative logic. The Major and the producer ignored Leone’s wishes, and planed the film for a duration of 2h19 for her American operation. The result, a commercial disaster. Not only was the film cut in half, but everything was put back in chronological order, which completely distorted the work. In Europe, and particularly in France, the film was much better received, even though it did do well there either.Today restored in its full version of 4h29, Once Upon a Time in America has become a cult film and praised by moviegoers around the world.
5-The Warriors (1979)
A Walter hill film that began quickly a cult film. But the negativity of the violence scenes the press bashed the film but later became the great classic film anyway that god of the sales off Video tapes.
6- Heaven’s Gate (1980)
The film has all the craziness of a filmmaker then at the height of his glory: Michael Cimino. Endless shots (up to 50 takes per scene); meadow repainted because not green enough; demolition and rebuilt of an entire neighborhood because of bad spacing between buildings, rumor of spending $ 50,000 in cocaine on the set … On arrival: a montage of 5h25, unusable, reduced to 219 min. Well of course it is going to be a 5h25 film what do you expect with cocaine in his blood stream. The bad publicity and the murderous critics have already ruined the film, even if it was well received in Europe and especially in France. The studio thought it was an Anti-western but later got his cult status. It almost cost the career of the director.
7- Blood Simple (1984)
A little gem of neo noir film, populated by a gallery of twisted characters Rednecks all more twisted than each other, bursting with humor (noir and fierce), Blood Simple marked the first incursion to the realization of the Coen brothers . The film was largely ignored by the public, and made just over $ 1.6 million in revenue on US soil. Abroad, it did not do better: $ 1.03 million. In all, 2.73 unfortunate millions dollars for a film that already cost 1.5 million dollars.
8- Blade Runner
If Blade Runner is recognized today not only as a cult piece, but also as one of the greatest SF films in the history of cinema, of course they didn’t say that when it was released in 1982. Bad marketing from the studio because ET came out 2 weeks prior which people ignore Blade Runner. Except for me. I did go see it. The film was a huge financial failure, and it took years before the film won its cult status.
9- Donnie Darko (2001)
Alternately scary, funny, moving, Donnie Darko is a pretty unclassifiable, surrealist film, at the crossroads of several genres. After it was release in a small number movie theatre it did not do much at the Box Office. But the word of mouth that got around it became this great cult film.
10- Eraserhead (1977)
The budget was clearly insufficient, and the financial aid paid out almost nothing , to the point that David lynch was even forced to sleep for a year in the room that serves as a bedroom to the character of the film. Almost silent, the film was simply incomprehensible to most Executives of the production studio, and it is just if the film managed to make its way into the movie theaters . And again: the day of its release in the United States, Eraserhead was only seen by … 25 people.